It also talks about how to proceed with content marketing, so please refer to it. 2. About the situation before engaging in content marketing 2-1. Young people are increasingly turning away from TV, making it essential to focus on the web ──Before you started working on content marketing, what challenges and problems did your company face in marketing? The biggest problem was that they were focusing on marketing that relied solely on the effectiveness of television advertising. Before I started content marketing, the main focus was advertising products through TV commercials and having users search for them on the Internet after seeing them, and seeing how many phone orders I could receive in a short period of time. At the time, promotions using celebrities were the norm, and we were able to recoup our advertising costs, and everyone within the company believed that this method would continue to work.
However, as times changed, the effectiveness of TV advertising began to decline around 2012. As if inversely proportional to the number of advertisements, the number of application calls gradually decreased, and product sales also decreased. Furthermore, we were made aware of the fact that children in their teens to 20s, who are the main target of our products, are becoming increasingly ``away from television.'' In response to this fact, I thought that I needed to put more Chinese UK Phone Number List effort into the web from now on, and decided to focus on web marketing. However, in web marketing, there was a problem in how to approach and promote products to the majority of users who have not yet gained recognition. That's when I discovered content marketing. He was impressed by Buzz Club's marketing method of focusing on the information that users want to know and providing valuable information in response, and said.
This method will directly and truly help users who are suffering from acne'' all over Japan. This is because we are confident that we can provide valuable information. In fact, at that time we were running Google AdWords and Yahoo! promotional ads, but the harsh reality was that while advertising costs were rising, our products were not selling. This was also due to the fact that we had come to the conclusion that it was not cost-effective and that relying solely on advertising to attract customers would be short-lived, making it difficult to continue as it was. 3. What were the difficulties and good things about working on content marketing? 3-1. Established a unique sales strategy with overwhelming results of 900,000 PV and 500,000 UU per month ── of working on content marketing? In the two years since I started content marketing, I have achieved results of 900,000 PV per month and 500,000 UU per month. |
