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Advertising channels of social networks are becoming more and more popular - their audience is constantly growing. And the most logical type of advertising in them is targeted targeting on social networks with your target audience. Facebook Ads The Russian Facebook audience of about 22 million people is relatively small, but compared to other networks, Facebook users are distinguished by high solvency. Basically, these are residents of large cities from 25 to 45 years old.

A higher education, an active lifestyle, interests in business, politics and IT, and they are set up for business contacts. It is most convenient to work through Facebook Ads - through it you can set photo editor up ads on both Facebook and Instagram. MyTarget MyTarget is an app from the Mail group. Through it, it is convenient to place ads in Odnoklassniki, My World and VKontakte. OK is most often accessed from mobile devices, these are people aged 30-50 and older, with average and lower incomes.



Whose interests are needlework, work, home, family, handmade, summer cottage. The VK audience is more diverse: 21-40 years old, with high and middle income levels, versatile hobbies. Vkontakte advertising If your target audience is concentrated in VKontakte (VK), and Odnoklassniki is not of interest, you can use the possibilities of your personal VK account. The speed of work in it is higher than through MyTarget, advertising is set up quite simply, if desired, campaigns can be grouped.