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Because anyone who previously had a profit of 5,000 euros per month will hardly be satisfied with 250 euros (5% of that) in the future and, above all, will be able to live on it. Five times the marketing – five times the branding – five times the effort If you want to operate five shops equally, you will need five times as much marketing budget per shop to make it known. However, the entire budget is often put into one shop and only a few small amounts from time to time into the other secondary shops. Nevertheless, the terms and conditions, design and shop system always have to be adjusted fivefold whenever a change is imminent.


The only people who benefit from this are the India Car Owner Phone Number List programming agencies. The free SEO course from Seocracy Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you will receive a daily email to get you fit in SEO - for 5 days. Over 83,000 subscribers trust us. Create a brand It's hard to create a really good brand. My opinion is that you should always try to be THE dominant brand on the internet. Even if you have achieved this, it is important to maintain or increase the distance to the other brands. A second brand could only make sense if you want to reach a completely different target group.



Coke Zero” is nothing more than an attempt to sell “Coke Light” better to the male target group. If you have a similar case and suspect that your old target group is no longer generating as much growth, then a second domain might make sense. On the other hand, I would first consider whether it would be better to address a second target group on the same domain. “Brands are the solution to sorting out the cesspool that the internet has become,” Eric Schmitt said back in 2008 and has favored strong brands in search results ever since. So it's better to have one strong brand than to have two medium-strong ones! Duplicate content Duplicate content is of course a huge problem if you have several of the same shops.

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